Something’s brewing at the Super Bowl besides Tom Brady vs. Eli Manning. It’s organic chili – the first of its kind to be served at a Super Bowl.
Farm Aid, maybe best known for its founders, Willie Nelson, Neil Young and John Mellencamp, is headed to the Super Bowl with its HOMEGROWN Concessions® to celebrate family farmers while the biggest game of the year is played at Indianapolis’ Lucas Oil stadium.
For the Super Bowl, Farm Aid’s HOMEGROWN is partnering with Centerplate, the organization responsible for all the concession stands at Lucas Oil Stadium. Centerplate will donate $2 to Farm Aid for every bowl of HOMEGROWN Chili sold.
“Farm Aid knows family farmers. Our mission is to make sure you do, too,” said Farm Aid co-founder John Mellencamp. “Farm Aid is introducing football fans to family farmers by serving HOMEGROWN Chili at the Super Bowl. It’s good food from family farms, including some from right here in Indiana.”
Well, not only do we think this is great news for farmers…
Frontier spices are being used to make the chili!
Super Bowl XLVI HOMEGROWN Pork chili, photo courtesy of Jennifer Fahy.
Sonya Dagovitz, Farm Aid’s culinary director told us, “As Chef Orlando and Chef Todd of Centerplate began to open the box up and see the packages… touch, smell and taste the seasoning and spice… they were very happy! I have enjoyed using your products for decades and felt very certain the recipes would be that much better with Frontier in them!”
We’re proud to be a part of this fun and exciting event. Read more about the rest of the farmers involved in bringing the chili to the Super Bowl.
Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Since then, Farm Aid has raised more than $39 million to promote a strong and resilient family farm system of agriculture.
Since 2007, Farm Aid’s annual concert has distinguished itself as the first major concert event to serve family farm food in concessions and backstage.
HOMEGROWN Concessions® serves food that is sustainably produced by family farmers, identified as local and/or organic, or engaging in other ecological practices such as grass-fed or non-genetically engineered, and with a commitment to a fair price for farmers.
HOMEGROWN Concessions® is achieved by relentless dedication to tracking the source of food items. Through existing supply chains and by leveraging Farm Aid’s relationships with family farmers, brands and cooperatives, HOMEGROWN’s culinary director identifies family farm ingredients. The success of HOMEGROWN Concessions® proves that family farm food can supply food service and has the potential to open vast new markets for family farmers.
So, what about that chili?
Hungry fans will have their choice of beef, pork or vegetarian chili – and here are the recipes!
Make some at home on Sunday, and you won’t have to stand in line to taste it!
Super Bowl XLVI HOMEGROWN Vegetarian chili, photo courtesy of flickr user olgucz.