By Tom Havran
The first real car I bought was a well-used, forest green 1974 Volkswagen Super Beetle with a cracked windshield, a heating system that “warmed” the interior with choking exhaust fumes and a carburetor with its own bipolar-disordered mind. At some point in its history, the car had acquired a “Think Globally, Act Locally” bumper sticker, the feature that ultimately charmed me into shelling out my entire savings of $1,300 to bring the wreck home.
My bug was born in a time when local community co-ops and natural foods buying clubs were well-established alternatives to mainstream supermarkets and the canned, plastic-wrapped and flash-frozen foods they offered. My car proudly sported its bumper sticker on trips to my quirky and fabulous local natural food co-op.
Act globally, act locally: A woman processes organic vanilla beans at our Well Earth supplier in Madagascar.
But the resonance of the phrase “Think Globally, Act Locally” was diminished somewhat during the late 1980s through the early 2000s, when small community natural foods outlets began to disappear. I came to Frontier in 1993 and the process was in full swing. Each month brought more store closings, buy-outs and conversions into the big chain natural markets that are everywhere in urban and suburban areas today, with their shelves and coolers filled to bursting with exotic, gourmet-specialty and imported foods as well as natural and organic offerings. Back in the 90s, my ’74 beetle seemed to be as obsolete as those co-ops with their bulk bins, small bakeries, juice bars, crates of local produce and often volunteer staff. The situation troubled me. If acting locally wasn’t saving the co-ops how could merely thinking globally protect anything on a planetary scale? Continue reading
Our theme at Expo West in the Anaheim Convention Center March 9-11 is “We Dig It,” to promote our organic Madagascar vanilla beans, which are used in products across all three brands of the Frontier Co-op family.
Why “We Dig It” ? Through a $40,000 donation from the Simply Organic 1% fund, we dug 49 wells in 38 villages where our vanilla beans are grown and processed. This effort brought clean water to thousands of people. Previously, women and children fetched water from a stream, sometimes walking up to several hours a day.
Here’s a look at this joint effort! See if you can spot Tony Bedard, our CEO.
If you are attending Expo West, some of the info below will fill you in about what we’re up to in Anaheim. If you aren’t – which includes most of our retail customers – the information below will still tell you a bit about what’s new and how we interact at this trade show.
We’d love to see you at the Frontier™ and Simply Organic® booth #3532. We have some exciting new products to show you, including new bulk spices, bottled ethnic seasoning blends and new Simply Organic spices, baking mixes and more.
If you order directly from us, stop by our Frontier Direct booth #3730 and meet some of the folks who specialize in ensuring that your orders are filled quickly and accurately. We’ll also have displays of new products on hand. It’s a great way for us to meet members and get feedback on how to better serve you.
And join us at the Aura Cacia booth #3633 to learn about new products, make your own personal mister, and enjoy the music provided by DJ Drez. You’re also invited to attend our FREE yoga class Friday, March 9th, from 7:00 to 8:30 a.m. in the ballroom at the Hilton Avalon.