By Maia Pugh, Frontier Co-op marketing intern
I didn’t always feel lucky to be raised by parents who were concerned about the importance of wholesome, ethically sourced food.
My family lived in northeast Tennessee for the first ten years of my life, and we weren’t exactly surrounded by a booming community of people seeking to live “all-naturally.” I was likely the only one in my elementary school to have been born at home with the help of a midwife (whose small, organic farm we visited often), and certainly the only one whose placenta had been planted under an oak tree in the front yard. While other kids in my neighborhood learned how to train their talking Furbies and went on exhilarating adventures with Mario and his brothers, I learned how to tell an earthworm from a grub worm and helped my mom with the deliveries for her cloth diaper service.
When I went over to friends’ houses, I remember enviously browsing through what seemed like endless cupboards of delectable snack foods — Rice Krispies Treats, Doritos, Cocoa Puffs cereal and double-stuffed Oreos. At my house, we got organic carrot sticks and whole grain crackers with unsweetened peanut butter.
I didn’t look forward to my turn to bring refreshments to share at school. Why couldn’t my mom just get that all-natural, homemade Pop Tarts just weren’t as good as the real things, coated in high fructose corn syrup and vanilla frosting, and oozing with artificial cherry filling?!
My first co-op: La Montañita Co-op
When I was ten years old, my family moved from good ol’ rocky top country to “the city different” — better known as Santa Fe, New Mexico — where all things funky are eagerly embraced, and countless bumper stickers preach the importance of wholesome, natural living: “Let food be your medicine,” “Say no to GMOs,” “I’d rather be gardening,” and, my personal favorite, “Eat more kale.”
After working in conventional retail food stores for more than twenty years, my dad had accepted a position as general manager of La Montañita Co-op in Albuquerque. Although my parents had always been committed to making sure the house was stocked with nutritious food, they hadn’t previously been members of a co-op.
I remember the first time I walked into La Montañita Co-op. Instead of the bright white floors and clean-cut symmetry of the conventional grocery stores, I was greeted by natural light streaming in through the large windows and a rustic, somewhat eclectic atmosphere of earthy colors and smells and light-hearted chit-chat between customers and employees.
I can’t say this very first experience brought some sort of overwhelming tidal wave of awe over me. I was, in fact, quite skeptical. Where were the service clerks in their pressed white shirts and ties and bright white smiles? Where were the big yellow signs screaming for my attention, “SALE! SALE! SALE!”? Where was the brightly colored candy aisle with Reese’s Peanut Butter Cups and Skittles that never failed to trigger wide eyes and salivating cheek glands? And what on earth was all that food doing in huge plastic bins for people to just scoop out as they pleased?
But I do remember it feeling so real. So hearty and healthy and authentic. And over time, I stopped wishing for pressed white shirts and brightly colored candy aisles. Continue reading