Kathy Larson: An essential Frontier ingredient

11 Mar
Kathy Larson allspice seedlings

Kathy (in blue pants) delivers organic allspice seedlings to native growers in Guatemala.

By Alan Miles

Almost 33 years ago, a woman dressed as a witch stopped by a converted grocery store in Fairfax, Iowa, to pick up her buying club order from the then fledgling Frontier Herbs. She started talking to the guy who brought her order out, excited that there was now a place to buy herbs within driving distance of her rural home. As she was leaving, she remarked, “It’s so cool that you guys are here!” The Frontier staff member replied, “Do you want a job?”

Back in her car after accepting the offer, the woman realized that she had never mentioned during her conversation that she was going to a Halloween party. She wondered if they would be expecting her to show up the next day in a black hat and cape.

That impromptu interview and job offer had a profound influence on Frontier. The woman hired was Kathy Larson. Currently our Vice President of Sustainability, Kathy has been instrumental in helping make Frontier what it is today.

Many hats, all worn well
Kathy has helped shape Frontier’s development over her three decades here in a wide variety of roles, managing areas as diverse as herbs, quality assurance and sustainability — and tackling everything from product specs to computer systems along the way.

She was a key advisor — on the basis of her certified training as an herbalist and aromatherapist, and her lifelong success as a natural cook — in early decisions regarding product selection and development. Her knowledge was also utilized in the creation of promotional materials and usage information.

Kathy wore many different hats through the years, fixing problem areas and further advancing successful ones. An avid herb, spice and aromatherapy user herself, she communicated knowingly about our products as a marketer.

Her interest in the science of plants is evident in her knowledge of their quality components and even biochemistry. As an early Quality Assurance Manager, she established uncompromising product standards that established the position Frontier still enjoys as a quality leader. She would later use her technical knowledge to build a Frontier extract line from scratch, personally overseeing the onsite extractions.

The expertise Kathy developed in herbs, sustainability, and organics is prized by the natural products industry. Kathy has spoken at conferences in this country and abroad, served on board of thAmerican Herbal Products Association and been a member of The Sustainable Food Trade Association. Over the years, she has participated in work groups and committees addressing key industry issues.

Dave and Kathy at I-Renew

Kathy and her husband, Dave, enjoying themselves at the 2009 I-Renew Renewable Energy and Sustainability Expo held at Frontier’s Norway site.

Passion for plants
Growing up on a small family farm, Kathy felt a deep connection to plants from an early age, an interest that only intensified as she grew older. Her diverse, carefully tended half-acre garden — as well as her work at Frontier — is testament to her continuing love of plants.

Her enthusiasm for learning about growing and using plants found a perfect match in Frontier. She brought a strong understanding of plants and plant products based on personal experiences that ranged from putting seeds in the ground to flavoring food and addressing ailments. It was exactly the expertise the young Frontier co-op needed.

Kathy still loves to learn about plants, find the best of their kind (she doesn’t love traveling itself but appreciates what she learns from it) and share what she knows — whether it’s recipes and usage tips or scientific quality data.

Kathy and Kai feed Indian kids

In India donating a truck to the Feed the Children program, Kathy visits
a school and dishes out lunch to the schoolchildren.

Doing things right
Perhaps Kathy’s greatest contribution to Frontier is her role in cultivating and nurturing our values. Her influence on our ethics, quality, transparency, openness, sustainability, social responsibility and member relations (Kathy is a strong co-op advocate) is fundamental and far-reaching. For example, she:

  • Helped shape Frontier’s standard of absolute transparency in providing information — from ingredients on the label to how we answer customer questions.
  • Served several terms on early Boards of Directors when crucial precedents about our co-op structure, business practices and commitment to values were determined.
  • Was part of the writing of our mission statements — and the value statement that has stood for two decades: “In all that we do, at all times and with all people, we conduct our affairs and the affairs of the company with unwavering integrity.
  • Has personally engaged in Frontier’s social responsibility programs, such as feeding schoolchildren in India and providing organic allspice seedlings to Mayan growers.
  • Has always championed a respect for nature that encompasses our environment, plants, animals, and other human beings — inspiring and grounding those of us who work with her.

A legacy of hard work, commitment and character
When Kathy retires this spring, she will be leaving a Frontier that is mind-blowingly different from the tiny, hippie-run enterprise she pulled up to in her witch’s costume in 1981. Kathy’s hard work, commitment and character have helped Frontier grow and prosper in keeping with the co-op’s initial idealism.

Her legacy at Frontier can be summed up simply — she cared about what was really important. The many contributions of her 33 years at Frontier have been essential to Frontier becoming a co-op that cares about what’s really important.

5 Responses to “Kathy Larson: An essential Frontier ingredient”

  1. Karen Zimbelman March 11, 2014 at 3:13 pm #

    If there is a constant in Kathy’s service to Frontier, it has been bringing integrity into all that Frontier does – the way the board works, the co-op’s daily operations, its products, and plans for the future. I know this firsthand from serving on the Frontier board with Kathy many years ago. Frontier will miss you deeply, Kathy. But you can retire to your homestead and passions knowing that you made a huge difference and that there are many of us whose lives you touched and improved – both with products and with your challenge to us all to “do it right and do it better.” (And no mention of the “Kathy’s” line of shampoos and soaps….) ;-)

  2. Alice Stramer March 12, 2014 at 10:04 am #

    Kathy’s passion is so evident in working with, and for her. I had that privilege, arriving to work a year after her (1982), and helped with transitions and progress, over the years. I wish KKL the very best in future endeavors, and tending in her own retirement. Her husband, Dave, also impacted the cooperative business, as his carpentry talents were used over many years.
    People come into our lives for a reason. Kathy has been such a good herbal teacher to the many who have walked the aisles of the natural foods warehouse. Sharing her knowledge and expertise, has been a blessing to us. Happy Retirement, Kathy! Hugs to you and Dave!

  3. Rick Stewart March 13, 2014 at 1:28 am #

    Hi Kathy I was reminded I hope to be planting my gigantic garden with tomatoes this year (is 4 years abstinence long enough to avoid tomato blight, or wilt, or whatever it is we are supposed to be afraid of?) and was hoping you could spot me about a dozen plants? I would have raised them myself, of course (hahaha), but am out-of-country and not back until it will be too late to do so. I want something big and sweet and productive … ;-)

  4. K~ March 13, 2014 at 2:31 pm #

    ~blessings, thank you for caring~

Trackbacks/Pingbacks

  1. Dedicating The Kathy Krezek Larson Tallgrass Prairie | The Cayenne Room - April 18, 2014

    […] Norway, Iowa, was dedicated as The Kathy Krezek Larson Tallgrass Prairie upon the retirement of Vice President of Sustainability Kathy Larson this […]

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