Cole Daily is Vice President of Global Sourcing for Frontier Natural Products Co-op. As a member of Frontier’s sourcing team, Cole has helped build Frontier’s pioneering organic spice business into one of the largest in the United States.
Most recently, Cole and our company have focused on developing strong relationships with organic suppliers around the world through our Well Earth program.
Cole has served as a board member for the American Spice Trade Association and holds a B.A. from Coe College in Cedar Rapids, Iowa, and an M.B.A. from the University of Iowa.
Cole recently shared some insight with us about how the situation in the Middle East impacts us at Frontier, and why our Well Earth program continues to be a positive force when these very situations occur.
Here’s what he had to say:
In 1814, Prince Klemens Wenzel von Metternich, a brilliant Austrian/German statesman, said, “Quand Paris eternue, l’Europe attrape la rhume” or “When Paris sneezes, Europe catches a cold.”
What he meant was that whatever happened in Paris had major ramifications throughout Europe. Since those days of the Napoleonic Wars, the world has become a much smaller place, and, as you know, Frontier has become involved in countries all around it. So it probably won’t surprise you to learn that, to paraphrase the prince, “When the Middle East sneezes, Frontier catches a cold.”
In this case, Egypt has sneezed and triggered some wheezing and coughing among our purchasing group. A number of our products come from Egypt, a key one being organic onion, and we have seen some ramifications from the political upheaval there. Our supplier is located in the 6th of October City outside of Cairo. The city’s name commemorates Egypt’s military operations in the 1973 6th of October/Yom Kippur War.
Although our supplier was not affected directly at their location, they’ve seen the ports shut down, and the disruptions in day-to-day services has affected their plant as well. To date, we haven’t had any out-of-stocks because of the situation — nor do we expect any, as we have some contingency plans that we are quickly implementing — but it points out the fact that we are a global company, and we must continue to evolve our sources as the world evolves.
That’s why our Well Earth program continues to be the cornerstone of our sourcing efforts. By creating strong relationships throughout the world, we can, to stay with our metaphor, avoid any germs that come from a sneeze here or there.
While buying more than 2,400 different products from over 45 countries throughout the world has its challenges, our focus remains on providing exceptional quality products with exceptional service to our customers — even though we require a “gesundheit” every once in a while.